Playbook: your first 30 days on MD Platform

Launching a new service app is not just a technical event — it's an operational one. The app goes live, but getting from zero orders to a sustainable flow of business takes deliberate effort in the first month. Here's how the most successful MD Platform clients approach it.

Week 1: onboarding and brand setup

Your first job is to give us everything we need to configure your app. This is faster than most clients expect — typically a single onboarding form and a few assets.

• Submit your brand kit: Logo (SVG preferred), primary and secondary colors, app name.
• Define your service catalog: List every service category, with names and base pricing. Don't overthink this — you can add categories later. Start with your core 5–10 services.
• Set your service area: City, neighborhoods, or radius. Be specific — providers need to know where to be.
• Review the admin dashboard: We'll send you access as soon as configuration is complete. Spend an hour understanding the order management and provider management screens.

Week 2: provider recruitment

The biggest bottleneck for new service apps is provider supply, not customer demand. You need providers in the app before you can take your first order.

• Target 5–10 providers for launch. You don't need 50. You need enough to cover demand without leaving customers waiting.
• Walk each provider through the provider-side app. Show them how they'll receive job requests, navigate to the customer, and mark jobs complete.
• Run a test booking end-to-end with one provider before you open the app to customers. Find the rough edges before a real customer does.

Week 3: soft launch

Don't announce publicly yet. Invite 20–30 people you know personally — friends, family, former customers from your existing business — to use the app.

• Observe how they book. Where do they hesitate? What confuses them?
• Complete 10–20 real orders. Small volume, but enough to surface operational issues.
• Collect feedback directly. A quick follow-up message after their order works well.

Most early issues are not app bugs — they're service delivery issues. Provider late? Payment confusion? Category missing? These are things you can fix immediately.

Week 4: public launch

Now you open up. Announce on social media, send to your existing customer list, ask providers to share with their own networks.

• A simple "$10 off your first booking" promotion drives early adoption and gets you social proof fast.
• Ask your first 10 customers to leave a review on the App Store and Google Play. Early reviews dramatically improve your store visibility.
• Set a target: 50 completed orders by end of month one. That's achievable and gives you enough data to understand your unit economics.

What to measure in month one

• Booking completion rate: What % of started bookings convert to confirmed bookings?
• Provider acceptance rate: How often do providers accept the jobs sent to them?
• Customer repeat rate: How many customers book a second time within 30 days?
• Average order value: Are customers booking your higher-value services or only the cheapest?

These four metrics tell you almost everything you need to know about whether the business is working.